More Income (And Profits) With A Recurring Revenue Model
In the business world, we all have the same basic goal – to make money. And then to make more of it. While there are a variety of ways to increase your revenue, one that you may not have considered...
View ArticleSuccessful Innovation: The Hidden Secret
Humans are creatures of habit. Those who have ever tried to break a habit can identify with this. You start a diet every Monday. You plan a new workout routine that you will start at the first of the...
View ArticleThe Right Place At The Right Time
Chances are your business is like a gumball machine. Your clients aren’t strategically planning to buy from you. They aren’t spending years evaluating and weighing each option. They aren’t thinking...
View ArticleSell Them After You Sold Them
Have you ever heard of Buyer’s Remorse? Thought so. But did you know that with public access of the Internet truly taking hold twenty years ago, everything changed? The consumer could find a better...
View ArticleCustomers Don’t Buy What You Do
Customers don’t buy chimney cleaning services. They buy safe, roaring fires. Customers don’t buy Terry Cloth, sponges, soap and wax. They buy bragging rights for their shiny car. Customers don’t buy...
View Article4 Pricing Mistakes You Should Avoid When Negotiating
Life is one big, ongoing, negotiation. We negotiate about who’s going to drive, who’s going to pick up or fix dinner, who’s picking up the bar tab, and what we’re going to pay for a new car. Sure, some...
View ArticleLife Lessons From My Mom
My mother turns 80 this year. Throughout the years, I have learned many lessons from her. Here are some of my favorites that she shared: A gentlemen covers his mouth when he yawns, even in the dark....
View ArticleSell More By Using The Frequency Technique!
Think quick: what brand of chips, soda, or pain reliever do you reach for? Chances are that you’re like the vast majority of people when it comes to walking through the grocery store aisles to pick...
View ArticlePR Disasters: How Your Business Can Bounce Back (Tiger Woods Style)
Who will ever forget the Thanksgiving of 2009? We awoke on Friday morning from our turkey induced slumber to find out that Tiger Woods’ wife beat him up overnight. Tiger laid on the ground with facial...
View ArticlePop-up Retail: Are You A Good Fit?
We see it happen every Halloween and Christmas. Stores set up shop, let everyone know they are there, get lots of traffic and yet, before you know it, you can’t remember what business used to occupy...
View ArticleSkyrocket Sales By Priming
Let’s have some fun today. Let’s try a little experiment. Read the two lists of qualities below and tell me which one describes the saint, and which one is the criminal. Don’t over think it; just trust...
View ArticleIs Being Available All The Time Killing Your Business?
Johann Wolfgang von Goeth, the famous writer and scientist, was quoted as once saying, “We must always change, renew, rejuvenate ourselves; otherwise, we harden.” His philosophy couldn’t be more true,...
View Article4 Phrases of Amazing Customer Service
I’ve grown my companies by focusing on great customer service. We didn’t always have the biggest names in business working at the firm, and we sure couldn’t always afford the flashiest equipment. What...
View ArticleTurn Your Biggest Weakness Into Your Biggest Strength
You know the standard approach – first, identify your company’s weakness and then do everything you can to fix it. Practice at it relentlessly, feed you team (and yourself) with constant affirmations,...
View ArticleWhat Is The Most Effective Closing Technique?
Of all the things I have done in my entrepreneurial career, selling has been the one constant. Ever since my first job out of college I had to sell to make a salary. And then, when I started my first...
View ArticleGive It All Away, Increase Sales
Want an easy way to start increasing your sales figures? No problem. Start giving it all away. Of course, I don’t mean your product or service! I mean give away all your advice, tips and information....
View Article7 Typical Lies Customers Tell Their Vendors
About two months ago I had coffee with one of my closest friends. He was all hyped up, and it wasn’t because of the triple caffeine injected espresso. Well, maybe that was part of it. He was jittery...
View ArticleMarketing Through Your Customers
We all know an effective marketing campaign can be the key that unlocks the door to a world of new customers. The trouble is that consumers are buried under a sea of images and attempts to separate...
View ArticleBad Decision Makers Have These 8 Tendencies
I’ve been an entrepreneur for a lot of years. At one point, I’d started, grown, and sold a couple of businesses, and I thought I knew everything there was to know about making business decisions....
View Article5 Cloud Influenced Changes Your Business Will Be Forced To Make
A new year’s the perfect time to step back and take a critical look at your business with a view to making positive changes. As you explore your options, one important area to explore is making the...
View Article
